ASQ is the world’s leading airport passenger satisfaction program, with over 400 participating airports in 110 countries. Our Departures, Arrivals, and Commercial Surveys provide airports with unique insight into customer experience.

ASQ surveys measure passenger satisfaction and help airports identify solutions to enhance customer experience, improve service offerings, and increase non-aeronautical revenue.

Cirium partners with ACI World, serving as the reference database for flights supporting the ASQ methodology

Commercial Survey

ASQ’s Commercial Survey provides insight into commercial performance, passenger spending, and revenue growth opportunities in retail as well as food and beverage.

Benefits

For your passengers

Allowing passengers to communicate their experiences, needs and expectations.
Enhancing the retail as well as the food and beverage experience.

For your airport

Optimizing non-aeronautical revenues by focusing on commercial drivers which are critical for your business model.
Allowing airports to have a deep understanding of the different profiles of consumers and non-consumers to identify missed opportunities at the source.
Prioritizing investment initiatives.
Making your airport a great destination for passengers — even before they board their flight, delivering a stronger customer service experience.
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Others Surveys

Over half of the world’s travellers passed through an ASQ airport

ASQ Survey Type

We offer flexible, regionally adaptable surveys to support airports of all sizes worldwide.

ASQ Main ASQ Regional ASQ Unique
Information need As frequently as possible Regular basis Snapshot
Frequency Four times per year, every quarter Twice per year, every semester Once a year, any quarter
Global Benchmark Airports with same frequency Airports with same frequency
Group Benchmark
Comparison of passenger profiles Available for groups of airports with same frequency Available for groups of airports with same frequency Industry average only
Eligibility to ASQ Awards
Subscription deadlines Q1: 15 Nov, Q2: 15 Feb, Q3: 15 May, Q4: 15 Aug Summer season: 15 Feb, Winter season: 15 Aug Q1: 15 Nov, Q2: 15 Feb, Q3: 15 May, Q4: 15 Aug

ASQ airports survey more than 600,000 passengers annually.

Additional services

Connect with a customer experience expert to discuss additional services for your airport

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The ASQ Barometer

Global passenger satisfaction at a glance.

ACI World has developed an Airport Service Quality barometer which is the first global snapshot of airport customer experience satisfaction levels.

ACI World publishes these barometer reports quarterly which enables airports around the world to measure up against their competition and gain valuable insights to inform their approach to the increasingly competitive and crucial area of customer experience.