ACI World's Airport Customer Experience Accreditation program builds airports' long-term capacity to enhance customer experience management.

Participating airports take part in a comprehensive review and training process that includes stakeholder and employee engagement and staff development.

It is the only accreditation program in the airport industry to provide a 360˚ view of customer experience management.

A circular logo reads Airport Customer Experience Accreditation Airports Council International around bold blue ASQ letters. Below are five round badges in blue, gray, bronze, silver, and gold, each labeled ASQ Accredited.

Accreditation Advantages

Identify new customer experience management practices and develop an action plan
Access expertise, tools, and training opportunities
Engage stakeholders in improving customer experience at your airport
Communicate your commitment in improving customer experience to the communities you serve
Increase customer satisfaction by improving processes and implementing new practices
Enhance your airport’s customer experience management

Airport Customer Experience Management

ACI's robust customer experience management framework helps airport management, service providers, and stakeholders establish common goals and a shared customer experience vision.

Our Airport Customer Experience Model highlights eight key airport domains to address:

Customer Understanding
Strategy
Measurement
Operational Improvement
Governance
Airport Culture
Service Design / Innovation
Airport Community Collaboration

customer understanding

Customer
Understanding

Understand customer experiences and expectations throughout the airport journey and share findings with employees and stakeholders.

customer understanding

Strategy

Define, share, and operationalize a customer experience strategy.

customer understanding

Measurement

Measure the impact of customer experience initiatives on customer satisfaction, employee engagement, and airport revenue.

customer understanding
Operational Improvement

Increase customer satisfaction by improving processes, launching improvement projects, and defining service standards.

customer understanding

Governance

Manage your airport’s customer experience transformation by assigning responsibilities to individuals and committees.

customer understanding

Airport Culture

Enhance employee engagement through training and recognition opportunities.

customer understanding

Service Design / Innovation

Design and implement innovative services and experiences that will exceed customer expectations.

customer understanding

Airport Community Collaboration

Use a collaborative approach to engage all airport stakeholders in customer experience activities and initiatives.

Five Levels of Accreditation

Improve your airport's customer experience management through five levels of accreditation.

Level 1

Customer experience is an airport priority that is communicated internally and externally. The airport established a fundamental structure through understanding customer expectations, satisfaction, comments and complaints.

Level 2

The airport is promoting a clear customer experience strategy and related tools. They are managed by a customer experience professional who contributes and facilitates a cross-functional group to co-lead the customer experience plan.

Level 3

The airport has implemented an advanced customer experience strategy through multifaceted engagement: customers, employees and customer experience professionals

Level 4

The airport has established a customer experience culture. All employees contribute to the understanding, improving and shaping of the airport’s customers’ journey. Executives are considering customer experience as a major source of profit and are engaging all stakeholders to participate in airport community initiatives to delight airport customers.

Level 5

The airport corporate strategy is the customer experience strategy. Key indicators, both strategic and operational, are based on what the customer is experiencing daily. The airport community is one behind the airport strategy.

More advanced practices on a specific domain 1 2 3 4 5
Airport Community Collaboration
Service Design / Innovation
Airport Culture
Governance
Operation Improvement
Measurement
Strategy
Customer Understanding

View Accredited Airports Worldwide

ACI does not publish the levels achieved by the airports.

Airport Customer Experience Professional Designation

The Airport Customer Experience Professional (ACEP) designation empowers airport professionals to lead world-class customer experience programs. Gain the skills, tools, and recognition to improve passenger satisfaction and meet the requirement for level 4 and 5 of the ASQ Airport Customer Experience Accreditation program.