Professional Certificate Course
Delivery: Classroom
Duration: 3 days
This course provides airport managers and staff with the essential guidance needed to interpret air traffic forecasts and use different forecasting techniques (including a review of strengths and weaknesses). Using a combination of theory and case studies, course participants will learn about key industry drivers, the data available to forecasters and the various forecasting techniques.
Learning Objectives
Upon completion of this course, participants will be able to:
- Describe best practices for effective Air Traffic Forecasting
- Interpret existing air traffic forecasts
- Prepare air trafic forecasts
- Describe the new trends and techniques in Air Traffic Forecasting
- Identify opportunities for benchmarking using own models and techniques
Target Audience
- Airport General Manager/Executive Director
- Airport Finance Directors, Managers and staff
- Airport Marketing and Commercial managers and Staff
- Airport Consultants and Planners
Course content
- Travel market profiles and categories
- Traffic data sources and segmentations
- Competition
- Constraints
- Airline strategies
- Hubbing
- Influencing factors
- Forecasting methodologies
- Forecasting hourly profile
- Forecasting case studies
Pricing
Pricing is provided upon request and varies depending on the delivery format (virtual or in-person) and the number of students.
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