Airport Concession Management

Professional Certificate Course
Delivery: classroom
Duration: 3 days

Effective Concession management represents a crucial element of successful airport development. Accordingly, this course will support airports and their business partners to identify, engage and ensure long-term concession arrangements that deliver customer value and shareholder returns. Participants will develop the necessary skills and professional confidence to establish strategies and execute agreements that represent best-practice.

Learning Objectives

Upon completing this course, participants will be able to:

  • Describe industry best practices in the field of airport concession management
  • Analyze concession market and potential partner requirements to ensure product and service offerings evolve to suit current and future market requirements
  • Identify and assess the most effective strategies that will attract best-practice concession partners, permit airport self-delivery, and/or formulate effective joint-ventures
  • Develop an effective concession management program that constantly refines marketing strategies, ensures timely collection and use of customer satisfaction and internal performance metrics, and builds a superior interior / exterior sales team.
  • Develop a coherent marketing and branding approach for joint promotions and advertising that also ensures effective account / sales management, and supports loss prevention strategies.

Target Audience

  • Airport Finance Directors, Managers and Staff
  • Airport Marketing and Commercial Managers and Staff
  • Airport Consultants and Concessionaires

Course Content

  • Travel industry and concession market knowledge and trends
  • Concession management strategies and determination of most-effective airport role
  • Concession programming that involves marketing, sales and promotion planning, product and service facility layouts, together with operational and account management
  • Course exercise that provides best-practice examples for participant engagement

Upcoming sessions

DatesLocationMember / WBPNon-MemberRegister
06-08 May 2020Gimpo, South Korea